Seventh Generation | Brand Launch
Over the course of two years, we helped build the branding of Seventh Generation from scratch.
With the help of Maya Rudolph as the spokesperson, a "Vajingle" and "Trees & B’s," we defined Seventh Generation's tone and voice and established them as the leading plant-based alternative.
Which must have worked because shortly after they were bought by Unilever.
Press
“Seventh Generation Taps Maya Rudolph for Its Biggest Campaign Yet”
“Maya Rudolph Drops Truth Bombs And Angel Giggles For Seventh Generation”
“Maya Rudolph Leads a Choir in Praise of Natural Ingredients”
And we didn’t just make a bunch of ads. Maya and Seventh Generation joined forces to advocate changing legislation requiring companies to list ingredients on cleaning-product labels.
But…we also made a bunch of ads.
Sr. Art Director: Rob McQueen
Sr. Copywriter: Matt Vitou
Creative Director: Matthew Carey & Wei Wei Dong
Director: Matt Piedmont