IHOP | CEO

Cereal + Pancakes. An idea so innovative it could only come from the juvenile mind of a CEO, Child Executive Officer.

 

Press

 

“For IHOP Restaurants CMO Brad Haley, Cultural Relevance Is The Key To Unlocking Consumer Attention”

— Forbes

 

“We are cereal-ously looking forward to this…”

— People

 

“IHOP introduces Cereal Pancakes with the help of a ‘Child Executive Officer’”

— AdAge

 

“Make room for IHOP's latest invention, Cereal Pancakes”

— Campaign

Associate Creative Director: Rob McQueen
Associate Creative Director: Nicholas Bauman 
Creative Director: Todd Parker & Dan Kelly
Director: Ulf Johansson

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Seventh Generation / Brand Launch

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IHOP / Bigger Bacon