IHOP | Bigger Bacon
When IHOP created “Bigger Bacon” (5x bigger than normal bacon) they knew they had something big but they were also worried the world wasn’t ready. So we created a campaign that didn’t show the product and instead warned people of its mind blowing effects.
We then sent bacon fans to biggerbaconishere.com, where they were asked to sign a legal waiver that prevented them from suing IHOP should they experience a “completely blown mind”.
Finally, we launched bigger bacon in all its glory with a promise of the future.
Creative Director: Rob McQueen
Creative Director: Nicholas Bauman
Art Director: Rachel Ngun
Copy Writer: Christopher Brailey
Director: The Perlorian Brothers