Seventh Generation | Vajingle

While on set for Seventh Generation's first ever ad campaign we wrote a song about feminine care products without chemicals, filmed it, and called it a Vajingle.

Press

 

“Listen to Rudolph’s voice soar like an angel as she performs a song about chemicals in femcare products”

— Fast Company

 

“It’s tough to turn talk of certain product categories – feminine-care products or erectile-dysfunction drugs – into stuff that’s palatable to a wider audience, but Rudolph’s effort seems to have done the trick”

— Variety

 

“Maya Rudolph veut qu’on laisse son vagin tranquille”

— Some French Magazine

 
 

“Maya Rudolph's "Vajingle" Ad Will Make You Crack Up—and Cringe because we should all have higher standards for our pads and tampons”

— Shape

 

“Here’s something awesome that you didn’t even know you needed until now: Maya Rudolph singing a jingle about vaginas. A Vajingle.”

— Huffington Post

 
 

“Maya Rudolph Sounds Off on Getting Your Period”

— Glamour

 

“Maya Rudolph's Vajingle About What Not to Put in Your Va-Jay-Jay Is as Awesome as You Want It to Be”

— Pop Sugar

 
 

“'Stay Away From My Va-Jay-Jay,' Sings Maya Rudolph in Film for Seventh Generation”

— AdAge

 

And here we are in the Urban Dictionary, fully entering America's lexicon.

 
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Awards

One Show*

Variety’s Best Ads of The Year

*A competitor sued us for telling the truth shortly after the release of this spot and we were banned from entering it in more award shows. Which is arguably better than winning more awards.

Sr. Art Director: Rob McQueen
Sr. Copywriter: Matt Vitou
Creative Director: Matthew Carey & Wei Wei Dong
Director: Matt Piedmont

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