Allstate | Better Hands
Insurance should help you live a life that feels well-protected and without worries. So you can get back to doing whatever it is you do. Through this simple, optimistic ethos we relaunched the Allstate brand.
Moon
When you drive safe and smooth you pay less with Allstate.
And what could be smoother than a joyride on the moon?
We could not secure a filming location on the moon.
So, instead we had to film on Earth and use a bunch of crazy visual effects to make it look like this. It took a few months and a lot of really talented people at Blacksmith VFX.
But we did get to design a lunar rover.
Associate Creative Director: Rob McQueen
Associate Creative Director: Nicholas Bauman
Creative Director: Paul Meates
Director: Ringan Ledwidge
Duet
When you switch you save money with Allstate.
Obviously, saving this kind of money makes you want to sing and then your car starts singing… and next thing you know you’re both singing.
Casting came through with a hood ornament that could really sing.
She’s like the bad guy in Terminator 2 but way nicer and she’s a fan of The Petshop Boys. Big thank you to Blacksmith VFX.
Associate Creative Director: Rob McQueen
Associate Creative Director: Nicholas Bauman
Group Creative Director: Tara Lawall
Director: Ringan Ledwidge