Samsung | Let’s Go To Work
We got LeBron James and Public Enemy to take people on a virtual reality ride during the Christmas Day NBA games.
It should be mentioned, LeBron went on from this to actually bring a championship back to Cleveland, “The Land” for the first time in 52 years.
Press
Watch LeBronJames go to work and peep the age of the students in the Terrordome AD PublicEnemy: Man Plans God Laughs https://t.co/HQv7GW3Tu7
— Chuck D (@MrChuckD) December 27, 2015
“That’s one song I never thought I’d see on a commercial”
“…giving you a feel for what it’s like to experience VR, tilting and moving and angling in unexpected ways.”
Wow!! Just saw the Samsung ad with @MrChuckD & Public Enemy "Welcome to the Terror Dome" feat @KingJames. The whole house started snappin'.
— Sir Mix-A-Lot (@therealmix) December 26, 2015
“Samsung’s Christmas Day commercial takes the cake…”
LeBron's #WelcomeToTheTerrordome Samsung spot with the @MrChuckD flow was the best thing on TV today
— J.A. Adande (@jadande) December 26, 2015
“There are three 'terrordomes' worth a critical eye in this commercial”
Sr. Art Director: Rob McQueen
Sr. Copywriter: Matt Vitou
Creative Directors: Brandon Pierce & Adolfo Alcala
Director: Andreas Nilsson