Samsung | Let’s Go To Work

We got LeBron James and Public Enemy to take people on a virtual reality ride during the Christmas Day NBA games.

It should be mentioned, LeBron went on from this to actually bring a championship back to Cleveland, “The Land” for the first time in 52 years.

Press

 
 

“That’s one song I never thought I’d see on a commercial”

— Ice Cube via ESPN

 

“…giving you a feel for what it’s like to experience VR, tilting and moving and angling in unexpected ways.”

— Washington Post

 
 

“Samsung’s Christmas Day commercial takes the cake…”

— Vibe Magazine

 
 

“There are three 'terrordomes' worth a critical eye in this commercial”

— NPR

Sr. Art Director: Rob McQueen
Sr. Copywriter: Matt Vitou
Creative Directors: Brandon Pierce & Adolfo Alcala
Director: Andreas Nilsson

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