BMW | Checkmate
One strategically placed billboard, one single-word headline, and one low-budget film got the internet going crazy. After that... the world jumped in for a Brand War that is still being referenced today.
Press
“The best offense can sometimes be a strong defense.”
“In the words of Tracy Morgan, "Oh, Snap."”
More Recently
This went viral in 2009 and is still the first thing to pop up when Googling BMW Billboard and 10+ years later... it’s still going on Instagram
Art Director and Photographer: Rob McQueen
Art Director and Designer: Serena Illescas
Creative Director: Alexander Van Walsum