BMW | Checkmate

One strategically placed billboard, one single-word headline, and one low-budget film got the internet going crazy. After that... the world jumped in for a  Brand War that is still being referenced today.

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Press

 

“Audi vs BMW: The War Escalates”

— Forbes

 

“BMW whips Audi in impromptu chess game”

— AdWeek

“The best offense can sometimes be a strong defense.”

— New York Times

 

“In the words of Tracy Morgan, "Oh, Snap."”

— Motortrend

More Recently

This went viral in 2009 and is still the first thing to pop up when Googling BMW Billboard and 10+ years later... it’s still going on Instagram

Art Director and Photographer: Rob McQueen
Art Director and Designer: Serena Illescas
Creative Director: Alexander Van Walsum

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