Kit Kat | The Costume
For Halloween, we skipped the king-sized Kit Kat and went straight for the human-sized Kit Kat with a four person costume.
And that’s how we took over late night talk shows and were named the "Most Creative Four-Person Costume of The Year" by the Halloween & Costume Association.
A very real and discerning association.
The Late Late Show
We kinda sorta… took over the late late show with James Corden.
This first of its kind group costume brought you and three friends really close together. Then it let you break free from one another as soon as you remember that being together isn’t all it’s cracked up to be.
“Sure, group costumes are fun and all, but sometimes you just need a break” - Kit Kat Bar #3
Press
“Be A Giant Kit Kat For Halloween”
“Kit Kat wants to help you win at Halloween this year…”
“Kit Kat Halloween costume breaks apart just like the candy”
“Boo! The Best Halloween Campaigns”
“…a costume that can be enjoyed together or apart”
“No amount of full-size candy bars can compete with Hershey's newest invention…”
Art Director: Jasper Yu
Copywriter: Danielle Gasbarro
Art Director: Chloe Friedman
Copywriter: Giovanna Saffos
Creative Director: Nicholas Bauman
Creative Director: Rob McQueen