Coors Light | Chill Throne
From grills and buffets to flatscreen TVs, everything at College Football tailgates has been taken to the next level. Everything except the seating AKA the foldable chair, that is.
So we created the perfect tailgating seat: The Chill Throne®. Its every feature and detail meticulously optimized for chill tailgating perfection.
Also, it sold out in 5 minutes.
What about the features?
Foldability for portability, so you can take it from one tailgate to another.
A cup holder that chills your Coors Light to the perfect 36-degrees.
A beer can tap so you can pour your fellow fans a cold one.
Built-in cooler to keep the mountains blue all game day long.
Back massager to work out those pre-game jitters.
A seat warmer to warm your buns late in the season.
Supple leather that’s weather and beer proof.
Bluetooth speakers so you can get the whole tailgate hyped.
A foot-rest made out of authentic stadium turf.
Iced-marble table top to enjoy whatever the buffet has to offer.
And a wireless phone charging station.
Press
“Frat Bros Rejoice: Coors Light Made A 'Chill Throne' For Tailgates”
“Coors Light Unleashes $750 ‘Chill Throne’ With Beer Tap & Auto-Cooling Holder”
“Coors Light Champions Football’s Return with Game Day Throne”
“If you're looking to take your tailgate setup to the next level, this one's for you.”
“Coors Light’s ‘Chill Throne’ Elevates American Football Fans to Royalty”
“Coors Light ‘Chill Throne’ Is The Silliest Tailgating Chair Ever”
And the resale street value was hype…
The build started with an AI dream…
Creative Director: Rob McQueen
Creative Director: Nicholas Bauman
Art Director: Ted Pedro
Copywriter: Ross Norton
Executive Creative Director: Kevin Weir and Chris Colliton
Producer: Dakota Brockman