Dos Equis | Merch
Here are some Dos Equis merchandise items that we really made, and really sold, and people really enjoyed.
The Towel Jacket
Is it a jacket? Is it a towel? It’s both. That’s the whole thing. We worked with Ben Schwartz to announce Dos Equis giant leap into high fashion.
Press
“First of all, let me tell you, when I first saw the jacket it was like. Bill, have you ever been in love before?”
“Dos Equis Keeps Things ‘Interesante’ for Summer With These Fun Limited-Edition Fashion Items”
“Actor Ben Schwartz Talks Hottest Summer Fashion Essentials”
“Have you ever heard about a jacket made out of a towel before?”
“Ben Schwartz talks Sonic the Hedgehog, acting with Billy Crystal, and sells us on the Dos Equis Beach Blazer! It's 50% towel, 50% blazer, 100% chic.”
“We Got 10 Minutes with Ben Schwartz, Provided We Asked About a Towel Jacket”
The Fanny Fridge
Unlike any other fanny pack previous (this was immediately copied), the Fanny Fridge is insulated to keep six cans cold all summer long.
The fanny fridge made its debut appearance at the Rose Bowl Parade with Tim Meadows.
Sr. Art Director: Rob McQueen
Sr. Copywriter: Matt Vitou
Designer: Erin Wilson
Creative Director: Ryan Raab