The internet can be pretty serious and sometimes even negative, but we’re just a pancake brained brand having a good time. 

Here are a bunch of different things we used to build the voice of IHOP on the internet.

The Social Media Case Study Of Your Dreams

Breakfast Burritos

National Pancake Day

We gave away pancakes for life and the world was a better place.

theEATer

Not Superbowl Ads

#SyrupTurnUp

For the holidays we remixed a classic song and made a music video with the IHOP Syrup Caddies. Then we challenged users on TikTok to top our video and “...get weird, dance around or just put a pancake on your face.“ And so they did. A lot. The challenge hit over 5 billion views. 5 Billion?!?! Yes, because... Internet.

#SyrupTurnup (check it out on TikTok)