GoodGood | Brand Creation & Launch
We created a pet brand from scratch (belly scratch joke here).
The idea is pretty simple: we don’t really know everything our pets are thinking…or feeling. But we do know that when we get it right and our pets feel good, it makes us feel good too.
So that’s GoodGood - a brand new pet and human wellness brand all about helping your pets feel good, so you feel good.
We launched GoodGood with a good ridiculous amount of content all around wellness. But we didn’t want to appear like just another pet or wellness brand so we created a whole new world and visual identity.
All of this to get people rethinking their connection to their pets. Like… when you take your dog for a walk, you’re actually taking yourself for a walk too.
Creative Director: Rob McQueen
Creative Director: Nicholas Bauman
Art Director: Jason Gan
Copywriter: Ant Tull
Art Director: Eunie Jang
Copywriter: Zach Rucker
Executive Creative Director: Tara Lawall
Director: WATTS