GoodGood | Brand Creation & Launch

We created a pet brand from scratch (belly scratch joke here).

The idea is pretty simple: we don’t really know everything our pets are thinking…or feeling. But we do know that when we get it right and our pets feel good, it makes us feel good too.

So that’s GoodGood - a brand new pet and human wellness brand all about helping your pets feel good, so you feel good.

Mini.gif
Frames_0001_Layer-Comp-2.png
Frames_0002_Layer-Comp-3.png
BarkBark.gif
Frames_0004_Layer-Comp-5.png
face.gif
mailframe.png
dogwalk.gif
Frames_0007_Layer-Comp-8.png
Frames_0008_Layer-Comp-9.png
conveyor.gif
Frames_0010_Layer-Comp-11.png
Frames_0011_Layer-Comp-12.png
fanman.gif
windroom.gif
Frames_0014_Layer-Comp-15.png

We launched GoodGood with a good ridiculous amount of content all around wellness. But we didn’t want to appear like just another pet or wellness brand so we created a whole new world and visual identity.

 

All of this to get people rethinking their connection to their pets. Like… when you take your dog for a walk, you’re actually taking yourself for a walk too.

 
Resize_0003_Layer-Comp-4.png
Resize_0009_Layer-Comp-10.png
Resize_0008_Layer-Comp-9.png
Resize_0005_Layer-Comp-6.png
Resize_0007_Layer-Comp-8.png
Resize_0002_Layer-Comp-3.png
Resize_0001_Layer-Comp-2.png
Resize_0011_Layer-Comp-12.png
Resize_0010_Layer-Comp-11.png

Creative Director: Rob McQueen
Creative Director: Nicholas Bauman
Art Director: Jason Gan
Copywriter: Ant Tull
Art Director: Eunie Jang
Copywriter: Zach Rucker
Executive Creative Director: Tara Lawall
Director: WATTS

Previous

BMW / Checkmate
Next

ESPN / Who's In?