Coors Light | Return of The Chill Train
For Super Bowl LVIII we brought back one of America’s most beloved cultural icons.
Yes, I am referring to the Coors Light Silver Bullet (which we quickly renamed The Coors Light Chill Train, due to various legal reasons).
It had been 12 years since the train was last seen blasting across America manifesting frosty-cold beers in peoples hands and we decided it was high time to bring chill back.
Press
“Coors Light teases the return of the Chill Train and a seat on it”
“Iconic Coors Light Chill Train Saves Heated Super Bowl Watch Parties”
“Lainey Wilson Teams With Coors Light for ‘Chill’ Super Bowl Ad: ‘It Was Such a Dream’”
“LL Cool J Is Driving Coors Light’s Super Bowl Chill Train”
“Coors Light Fans Beer Train Thunders With Excitement To The Big Game”
— Forbes (so nice they wrote about us twice)
“The Coors Light Chill Train throwback ad spoofs Corona’s beach, freezes Lainey Wilson”
“The Coors Light Super Bowl 2024 Slo-Mo Commercial Is Weirdly Uncomfortable”
“The Chill Train for Coors Light, while not as old as the Clydesdales or Volkswagen’s early models, nonetheless, represents a fun symbol from days gone past”
“LL Cool J is putting on his conductor's hat to drive the Coors Light Chill Train for the beer brand's Super Bowl commercial”
“The Coors Light train roars across the country to salvage an awkward big-game party”
“How Coors Light updated its beer train for a new generation of fans”
“Coors Light announced the return of the Chill Train after 12 years”
“LL Cool J Shares Details On ‘Wild Adventure’ In Coors Super Bowl Ad With Lainey Wilson”
But we didn’t just bring the Chill Train back… We also let people book a ticket to ride the train in a special edition version of the spot.
And of course… swag.
The highlight of which is a Train-Whistle-Bottle Opener… the first of its kind.
Creative Director: Rob McQueen
Creative Director: Nicholas Bauman
Art Director: Martha Gill
Copywriter: Julia Heydemann
Executive Creative Directors: Kevin Weir & Christopher Colliton
VFX: bEpic Studios
Director: Daniel Warwick