Essentia | Hold My Hydroboost
To launch a brand new Essentia product called “Hydroboost” to the masses, we initiated a social-first campaign called “Hold my Hydroboost”. The campaign flips the popular ‘Hold my Beer’ phrase to put the product name out into culture in a repeatable and unmissable way.
In this instance, We launched Hydroboost and our campaign with a film that enlists six-time NBA all-star Jimmy Butler for a supercharged game of H.O.R.S.E on a Horse, of course.
Press
“The Legend of Playoff Butler”
“Jimmy Butler Saddles up to Show the Power of Supercharged Hydration”
Creative Director: Rob McQueen
Creative Director: Nicholas Bauman
Art Directors: Ben Muckensturm, Cherise Woo, Gonzalo Navarro
Copywriter: Sara Muchnick, Brendan Dimech, Sean Buckhorn
Executive Creative Directors: George McQueen & Tom McQueen
Director: Zach Math