Samsung | Phone Launches
We launched a few phones over the years for Samsung and helped them catch up to Apple.
Galaxy S6
Today's cell phones have more computing power than NASA used to go to the moon in the 1960's. But the times have changed and we now use that power to take selfies and check sports scores.
The above spot led to one of my favorite headlines ever.
“Samsung calls selfie stick users cave people”
And within a few days became all viral and stuff...
Sr. Art Director: Rob McQueen
Sr. Copywriter: Matt Vitou
Creative Director: Matthew Carey & Wei Wei Dong
Director: Stacy Wall
Note5 & Galaxy S6 edge+
We launched 2 Samsung phone models at the same time using 2 models, A$AP Rocky and Chrissy Teigen.
Press
“A$AP Rocky takes a jab at the Moonman award's moon boots.”
“Samsung mobile recruits A$AP for VMA’s”
“Chrissy Teigen Slams Mean Instagram, Twitter Followers: I Read “99.5 Percent” of Those Comments”
“Chrissy Teigen pokes fun at her most controversial social media moments”
“A$AP Rocky’s Samsung Commercial Gets Video Music Awards Spoof”
“Chrissy Teigen battles trolls by writing tweets, then saving in drafts”
“Model mocks Instagram Nipplegate to sell Samsung phones”
“Chrissy Teigen Embraces Her Stretch Marks In New Samsung Commercial”
Sr. Art Director: Rob McQueen
Sr. Copywriter: Matt Vitou
Creative Director: Eric Steele
Director: Henry Alex Rubin