Expedia | Find Your Spontaneity

The “Find Yours” campaign helped Expedia capture the transformative power of travel beyond the usual deals and pricing typically seen in ads. Instead we focused on reminding people of the reasons they travel and the effects it can have on you.

As the campaign continued, and booking travel from your phone became more normalized (2012), the brand went beyond TV to create stunts that helped shape Expedia into a modern travel brand.

“Find Your Spontaneity” gave anybody (in Washington Square Park) the opportunity to go anywhere in the world if they stopped what they were doing and left that very minute.

Lots of people said no, but one guy found himself in China 24 hours later.