Seventh Generation | Vajingle
While on set for Seventh Generation's first ever ad campaign we wrote a song about feminine care products without chemicals, filmed it, and called it a Vajingle. It got over 6 million views, but that part was kind of easy. Getting this through the legal department of a brand going up against corporate behemoths like Procter & Gamble, was less than easy.
Awards:One Show *A competitor sued us for telling the truth shortly after the release of this spot and we were banned from entering it in more award shows. Which is arguably better than winning more awards.
Some French Magazine
Lin-Manuel Miranda and a few others tweeted the Vajingle.
And here we are in the Urban Dictionary, fully entering America's lexicon.
Sr. Art Director: Rob McQueen
Sr. Copywriter: Matt Vitou
Creative Director: Matthew Carey & Wei Wei Dong
Director: Matt Piedmont