Seventh Generation | Trees and B’s


According to a report from the Natural Resources Defense Council, the average American uses 3 rolls of toilet paper a week, accounting for 20 percent of the global tissue consumption while making up only about 4 percent of the world’s population. Toilet paper is a $31 billion annual business in the U.S.

People cut down tree's to wipe their B-holes. Isn't that weird? Why not use recycled paper to clean up that mess?  


Press:

Adweek
The Drum
B&T


Sr. Art Director: Rob McQueen
Sr. Copywriter: Matt Vitou
Director: Matt Piedmont