Seventh Generation | Brand Launch


Over the course of two years, we helped build the branding of Seventh Generation from scratch. With the help of Maya Rudolph as the spokesperson, a "Vajingle" and the "Trees & B’s," we defined Seventh Generation's tone and voice and established them as the leading plant-based alternative.


Press:

The New York Times
Fortune 
FastCo
AdWeek
Creativity-Online Editor's Pick ("Big Dill")
Adweek ("V Word")

Creativity-Online ("Maya & the Seventh Generation")


















The #ComeClean movement extended to the cleaning industry with prints ad in The New York Times, The Hill and Politico leading the fight for ingredient disclosure on product labels.


Sr. Art Director: Rob McQueen
Sr. Copywriter: Matt Vitou
Creative Director: Matthew Carey & Wei Wei Dong
Director: Matt Piedmont