Samsung | Phone Launches


We launched a few phones over the years for Samsung and helped them catch up to Apple.



Galaxy S6


Today's cell phones have more computing power than NASA used to go to the moon in the 1960's. But the times have changed and we now use that power to take selfies and check sports scores.






The above spot, in particular, led to one of my favorite headlines ever.

Samsung calls selfie stick users 'cave people’

And within a few days became all viral and stuff...






Sr. Art Director: Rob McQueen
Sr. Copywriter: Matt Vitou
Creative Director: Matthew Carey & Wei Wei Dong
Director: Stacy Wall




Note5 | Galaxy S6 edge+


We launched 2 Samsung phone models at the same time using 2 models, A$AP Rocky and Chrissy Teigen.




Press:

Yahoo!
Complex
The Source
Mashable
Us Weekly
cNet 
Huffington Post 
Sports Illustrated

Sr. Art Director: Rob McQueen
Sr. Copywriter: Matt Vitou
Creative Director: Eric Steele
Director: Henry Alex Rubin