Samsung | Big Decisions


We launched 2 brand new Samsung phones at the same time. But buying two phones, let alone carrying one in each pocket, is ridiculous. I tried it. This meant people had to decide between the two. Specifically, A$AP Rocky and Chrissy Teigen had to decide.




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Art Director: Rob McQueen
Copywriter: Matt Vitou
Creative Director: Eric Steele
Director: Henry Alex Rubin