IHOP | SyrupTurnUp

TikTok. The final social media frontier. For the holidays we remixed a classic song and made a music video with the IHOP Syrup Caddies. Then we challenged users on TikTok to top our video and “...get weird, dance around or just put a pancake on your face.“

And so they did. A lot. The challenge hit over 4 billion views. 4 Billion?!?! Yes, because... Internet.

#SyrupTurnup (link to TikTok)

Associate Creative Director: Rob McQueen
Associate Creative Director: Nicholas Bauman
Art Director: Chloe Friedman
Copywriter: Giovanna Saffos
Director: Fidel Ruiz-Healy