ESPN | College Football


The college football season is a 15-week fight to the finish, where teams come out of nowhere and knock each other out of the Playoff picture. And to hype the 2017 season, we wanted to bring this unpredictable nature to life. Literally. We created a stop-motion world where mascots, coaches, superfans, and super legends could rumble it out, and fight for the trophy.


This ad also predicted the future, which isn't something a lot of other ads can say.

We also made a Southeastern Conference spot because... well, the South takes college football very seriously and they're a dang good conference. Oh, and because Paul Finebaum wanted to. Here is Paul Finebaum talking about Clay Finebaum.


If you know anything about the stop-motion production technique you know the process is incredibly labor intensive. If you don't know anything about stop-motion, check out this video.


Sr. Art Director: Rob McQueen
Sr. Copywriter: Matt Vitou
Creative Director: Brandon Pierce & Adolfo Alcala
Director: Psyop




ESPN | College Football Playoff


Oh boy, the College Football Playoff! It's crazy, unpredictable and nothing else is more important. It's the kind of American tradition that makes your grandma knit a 4 person sweater.








Sr. Art Director: Rob McQueen
Sr. Copywriter: Matt Vitou
Creative Director: Brandon Pierce & Adolfo Alcala
Director: Mike Warzin